X (Formerly Twitter) allows its users to bookmark their favorite posts. The premium ones even get automatic folders to properly organize their bookmarks. As a content creator or business owner, how can you benefit from this X bookmark feature marketing? It is the question of the hour. The answer is simple. Create such high-value content that people are forced to bookmark your shared post.
Let’s learn further about this topic and what type of content you should generate that X users are motivated to bookmark and save to return for a re-read.
Understanding The X (Twitter) Bookmarks
Twitter bookmarks are entirely private, meaning that others can’t see what data a person has bookmarked on their X account. A marketer or a content creator can’t really check whether someone has saved their post as a bookmark on X or not, except by guessing indirectly from repeated engagement. Thus, X users can save content without fear of being judged, thanks to the platform’s great privacy feature.
As a content creator or brand owner on X, you can indirectly encourage saves rather than directly using the feature for your own traffic generation. This repeat coming back to the bookmarked post of the audience creates that traffic in the first place. The trick is to create bookmarkable content.
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How To Create Content That Gets Bookmarked On X?
Create posts that encourage revisits from the X users, such as healthy diet recipes, self-help tips, or insightful advice on life’s challenges and relationships.
Offer A Call-To-Action
Always add an invitation in your X posts to save your posts, like “Save this valuable tip!” or “Bookmark it,” to make users aware of the feature. Users can like your post and even want to revisit your X page for a reminder or re-read your content. But they forget to save your post. Adding this nudge works in your favor.
Provide Great Value
Benefit from the X bookmark feature marketing by creating posts that carry some value in the reader’s mind. These can be useful tips to navigate life, how-to guides, and even deep insights about life’s heavy issues. Something that users can relate to, even after a long period, and is worthy of returning to your post.
Create A Carousel or Related Posts
Instead of creating a single post, try to aim for a themed post that is a carousel or a series of related single posts. For those who don’t know what the word carousel means, the definition of this term is “a type of social media post that allows users to share multiple images or videos within a single post.” Users often prefer bookmarking a collection of related resources rather than a single post.
Try For Increased Engagement On The X Platform
The more your target audience interacts with your posts, saving them as bookmarks, the more they engage with the X platform. This increased engagement provides your content with much-needed visibility and indirect exposure on the platform, creating a positive growth loop.
Bottom Line
You can exploit the X bookmark feature marketing to your benefit by indirectly promoting the increased bookmarking of your posts by the platform users. The key is to create evergreen content or posts that are highly meaningful or relevant to the target audience. Here, SocialWick aids in your X (Twitter) account’s growth, being a leading social media marketing site with quality responses.
