Trade shows, business cards, and exhibitions aren’t the only ways to promote your brand. You should also consider merchandise like NETS Flashpay cards, keychains, and more. Learn how merchandise can help you promote your business in our post.
There are many ways you can promote your business in Singapore. These range from business cards to visiting trade shows and exhibitions, and more.
However, what if we told you that you could also promote your business through merchandise like NETS Flashpay cards?
Yes, that’s right. Using merchandise can help you promote and grow your business further.
For example, people can use the NETS card to pay for various utilities and be reminded of your brand or company. Continue reading to know which kind of merchandise you can use to grow your business below.
Why Promotional Merchandise Still Works?
Despite an increasingly digital world, tangible things that can be used every day still have value. For example, consider a refillable ballpoint pen or a fridge magnet. Your customers could use the pen for scribbling everyday reminders, grocery lists, and notes for their loved ones.
They would be able to see your company logo and tagline and be reminded of your brand daily.
In the case of the fridge magnet, they could use it as a decorative or useful item on their refrigerators. It would help them think of you whenever they look at it. Your customers’ friends and family members would view these objects daily and become your customers as well.
In fact, more than 80% of customers remember brands from which they received merchandise.
See also: Digital Marketing Red Deer Strategies for Business Growth in 2025
Which Types of Merchandise Can You Use To Promote Your Business?
You can consider using these types of merchandise to promote your business, as seen below.
NETS FlashPay Cards: Practicality Meets Daily Use
NETS FlashPay cards are an important part of the Singaporean Network for Electronic Transfers, or NETS network. People use them daily to pay for a variety of things, like transport, ERP toll, and vending machines.
In other words, unlike EZ-Link cards, they can be used for many payments. So, you can customize these cards with your business logo and graphics. This way, your customers could see your brand every time they made a payment.
You could offer these cards as part of event giveaways or as loyalty rewards for many years of loyal partnership. Using FlashPay cards as merchandise would be useful if you were a fintech company or retail chain.
You could also opt for Metal cards for that extra glossy and shiny look,.
Branded Keychains: Small but Impactful
While small, keychains are a very useful everyday object. They can not only be used to hold keys, but also other things. The types of keychains you can consider are metallic ones, LED lit ones, bottle openers, and sanitizer holders.
Metallic key rings are made of zinc alloy, stainless steel, or similar materials. This makes these keys durable and resistant to corrosion and rust. Their rust and corrosion-resistant properties make them ideal for Singapore’s humid weather.
LED-lit keychains serve a valuable purpose. These keychains can be used to provide illumination when loadshedding occurs or when walking down dark streets. The LED lights are also rechargeable, so your customers can carry them everywhere.
Bottle opener keychains will let your customers open various bottles, like ketchup bottles and drinks. So, your customers will remember your brand during everyday life moments and moments of celebration.
Sanitiser holder keychains will let your customers keep themselves hygienic on the go, for which they will always thank you.
You could customize these keychains as per your business. For example, if you were an automobile showroom, you could use car-shaped keychains.
For an added touch, you could integrate QR codes on your keychains. This would give passers-by a chance to explore your brand too.
Umbrellas: A Protective Cover
You could also offer custom-made umbrellas to your customers. They would be able to protect themselves from the harsh sunlight or heavy rainfall and recall your brand fondly. Umbrellas are also a great way for other people to see your brand from a distance.
An umbrella would serve you best as merchandise if you were an insurance provider, bank, or sports gear company. As an insurance provider or bank, the umbrella would remind your customers how you protect their lives and money.
As an outdoor sports company, the umbrella would remind your customers of your gear, protecting them against the weather. You could also offer them a NETS Flashpay card along with the umbrella. This would show that you cared about their health and convenience.
Water Tumblers: Hydration On The Go
A healthy human needs to drink at least 2 litres of water daily. So offering tumblers as merchandise would serve as a reminder for your customers to stay hydrated on the go. You could opt for custom water tumblers, which would have your logo and your brand colours.
Your customers would be able to use them in their offices, gyms, and during travel. This choice of merchandise would suit you if you were a fitness, lifestyle, or F&B brand.
What Are Some Additional Practical Merch Ideas You Can Use?
You could use this additional merchandise to promote your brand as per the table given below:
| Merch Type | Usage Scenario | What Kind of Business Should You Be? |
| Eco-friendly tote bags Tech accessories | Grocery, shopping, events Phone stands, USB drives, charging kits | Retailer, eco-conscious brand Startups, telecom companies, e-commerce brands |
Table 1: Additional Useful Merch You Can Use
What Is The ROI of Useful vs Gimmicky Merch?
While gimmicky merchandise certainly has a novelty, it doesn’t last for long. Useful merchandise, on the other hand, does. For instance, merchandise that is just gimmicky will last only for a year, as mentioned by more than 85% customers.
On the other hand, useful merchandise like outerwear will last for 2 years or more. Apart from that, you won’t have to spend extra on merchandise. That’s because one or two units of merchandise will last for at least two years or more.
In the interim, you can gain many new customers due to the visual impression of your merchandise.
Furthermore, useful merchandise will inspire sentimentality in your customers. Gimmicky merch, on the other hand, will be discarded or stuffed away after a while.
Wrapping Up
Offering useful merchandise like FlashPay cards, umbrellas, and keychains will help you promote your brand and build meaningful customer relationships. Your customers will be able to use these items in their everyday lives and recall your brand.
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Partner with a reliable provider of customized merchandise near you and give your brand the boost it deserves today!
